January in internet marketing land should be called copytime. Every website out there is looking for brand new copy, from blogs to social media posts to web copy, or in direct marketers term, Sales Page. Of these three important types of copy, only one is going to represent your website day in and day out. While none should be ignored or written off with any type of nonchalance, I personally believe that Sales Page copy should be the most scrutinized of the three.
After all, many blogs are informal. Social posts aren’t meant to serve as your doctorate. But sales copy, this is what get’s people take action when they get to your site. So, it’s easy to see why sales copy should be carefully crafted, but it’s not always so simple to see how it should be crafted.