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Category Archives for "Landing Pages"

Secrets Of The Super Affiliates Revealed!

One of the most important things when it comes to affiliate marketing is having the right set of tools.

You don’t want to have too many tools and you especially don’t want to have duplicates, but you absolutely do need a core set of tools that will serve you well.

Let me give you a short list of the tools you need to succeed and then focus in on the one that’s most important.

You really need the following:

  1. An autoresponder. This is a must.
  2. Web hosting. Why hosting? Because you really do need to have a blog of your own.
  3. A Blog where you can build your list and make offers.
  4. A traffic source that you really trust. It needs to be reliable and affordable.
  5. A way to build webpages.

 

THE SECRET SUPER-AFFILIATES WON’T SHARE!

Many people don’t know that when it comes to succeeding as an affiliate marketer, building webpages quickly and professionally is very important.

Did you know …

  • The average successful website has 47 landing pages.
  • Most websites have only one or two landing pages?
  • Most affiliate marketers don’t know how to create a landing page.
  • ALL super affiliates use many landing pages.

So what IS a landing page?

Well, first of all, the words “landing page” can be a little confusing.

It simply means the page a person lands on from a link that you promote.

It’s very important to understand that the links that we promote are going to bring people to one specific page.

  • That could be a blog post.
  • It could be a sales letter.
  • It could be a webinar registration form.
  • It could be one of many different things.

What is needed to really succeed with affiliate marketing is the ability to drive people to one SPECIFIC page that helps them and helps you.

In order to do that, the most important tool in your affiliate success toolkit is going to be a good, high quality page builder.

Now, here are the attributes I look for when it comes to building pages quickly and professionally.

#1: Use one tool to get everything done.

You don’t want to use five or seven different tools in order to write a headline, create a bulleted list, or make an add to cart button.

You want to have one tool that you know, trust, and can use to get it all done.

When I say “get it all done”, what do I mean?

I mean every type of page you will need as an affiliate marketer.

This includes:

  • Opt-in pages
  • Sales pages
  • Membership pages (if you’re selling membership sites)
  • Webinar pages
  • Product launch pages
  • Coming soon pages
  • Bonus pages
  • Upsell pages
  • About me pages (Your about me page is very, very important!)
  • And even more!

When you have one tool to get it all done, you will lower your costs by not paying for multiple services.

It’s all too easy to have a squeeze page service, a sales page service, a shopping cart and on and on.

Those costs can add up to hundreds of dollars per month!

By avoiding such excessive cost, you can take all that money and put it into driving traffic to your affiliate offers.

 

#2 – You want to have rapid implementation.

By rapid implementation, this is what I mean:

If you get an idea this morning for a squeeze page where people can opt in to get on your mailing list, you want to be able to have that page built and published this afternoon.

You don’t want to outsource that to someone, pay extra money, and wait three or four days.

You don’t want to struggle with some kind of an HTML coding situation.

What you really need is a drag and drop page builder that can help you create pages quickly because it uses professional templates.

One of the things to look for when you choose a page builder is pre-designed templates. You want to have a library of templates to choose from.

Ideally, you want 30 or 40 of these, or even more.

 

#3 – You want a page builder to be drag and drop.

This simply means that you don’t have to type code into the page. You select what you want to see and drag it into place.

Drag and drop is very important because it removes traditional page building limitations.

If you can dream something, if you can see a page in your mind, you want to be able to create that page very quickly. Drag and drop makes that happen.

Along with these three qualities, you also want to make sure that your page builder will tie into your autoresponder and e Commerce tool very, very easily.

Let’s say for example that you’re selling a product and you want to collect payments through PayPal. You want to make sure that your page builder instantly integrates with PayPal.

Or let’s say that you’re doing a webinar and you’re going to use GoToWebinar. Your page builder should instantly connect to GoToWebinar.

The same thing if you’re building a membership site. When you use a tool like WishList Member, you want to make sure that that page builder that you choose will tie into WishList Member quite easily.

These are very important aspects when considering which page builder to use.

If you want to succeed with affiliate marketing, no matter where you stand now, the right page builder can change things for you.

The right page builder will help you save time, save money, sell more and build bigger lists.

Go find a page builder now and commit to it.

Use that page builder for everything and you’ll find that it really helps skyrocket your affiliate marketing results.

Tap, Tap, Done: Testing a Simpler Way to Fill out Forms

Facebook has started testing Lead Ads, and they are awesome. A new, simpler way for people to fill out forms on their mobile devices.

How does it work?

Just like the headline says,… TAP,TAP,….and you are DONE. (sounds like the sharpshooter double tap)

In just two steps, they are subscribed to your list.

“This helps avoid a lot of the pain points usually associated with filling out forms like having to leave one app and start a form in another app and having to enter all of their information from scratch. Just a few taps and people are done,” Facebook said on their business blog post on June 25th 2015.

When this feature goes live, you no longer have to direct your visitors to an external website (landing page) to get leads. This will help marketers lower down their cost. The only variable is that we don’t know much Facebook will charge for this new feature.

Facebook’s fast-paced moves toward gaining mobile budgets seem well conceived. The global mobile-advertising market will surpass $100 billion in 2016 while accounting for more than 50 percent of all digital ad spends, per eMarketer.

So, if you have been neglecting mobile traffic all these while, now is the time to focus on this because the number of mobile users has overtaken desktop users.

What do you think of Lead Ads? Is it The Next Big Thing? Any potential issues you can think of? or this will be just another shining object?

Let me know your thoughts.

 

Three Enormously Bad Landing Page Copy Techniques

Do you have a landing page that is under-performing or not converting at all?  If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation.  If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you try will fail as well, sinking more of your hard-earned money into a failing endeavor. Similarly, it’s unlikely that changing the design or aesthetics of your landing page will help.

Three Bad Landing Page Copy Strategies

So what are these three horribly horrible approaches to creating landing page copy?

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Making Your Call To Action More Actionable

The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one.  They know when they click “Sign Up Here” that they are likely going to receive spam.  They know that when they click “Buy Now” they are going to have to spend money.  And while these will still work for products and services that customers are actively looking to purchase or sign up for,
it becomes a harder sell to pull off when you’re marketing niceties rather than necessities.

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The Two Bare Essential for a Successful Landing Page

Someone recently asked me what a great landing page consisted of.  Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.”  I thought for a split second and then responded, “Content and Images.”  Okay, that was actually three, but that’s not the point.

Still, my point remains.  In order to have a really successful landing page, you really only need two things (aside from the obvious i.e. call to action, hosting site, URL, the ability to exist, etc.).  When it really comes down to it, content is going to drive the traffic and then the sales and images are going to keep the viewer invested in the landing page.  Done deal, right?

Doing Content Right on Landing Pages

Not so fast.  It should be obvious by now that you can’t just slap up any old content up on a landing page and expect it to work.  The content has to be done correctly.  This means a few things:

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