So, right about now your newsfeed is probably littered with predictions for internet marketing in 2015, ringing in the New Year with “insider knowledge” in your pocket, blah, blah, baitclick. What a drastic change from each one of the past ten New Years blog trends, no? Do you want to know what is going to happen with internet marketing next year in no uncertain terms: the same thing that is happening right now.
With the holiday season right around the corner, it’s a great time to take advantage of some targeting with your email marketing campaigns. Even if you’re so lazy that you simply write “Happy Holidays!” in the signature, it would behoove you to make some effort to bring your customers into the “spending” mind frame that the holiday season always denotes.
Five Ho-Ho-Holiday Email Tips that Will Sleigh Them!
With that said, here are some simple and not-so simple adjustments, additions and marketing strategies you can add to your email marketing campaigns this holiday season to capture a little bit of that holiday magic…right in your wallet.
Do you have a landing page that is under-performing or not converting at all? If so, consider the fact that many landing pages out there follow three extremely flawed approaches for content creation. If your landing page falls into one of these three categories, it’s likely that any promotions, ads or other monetary boosters you try will fail as well, sinking more of your hard-earned money into a failing endeavor. Similarly, it’s unlikely that changing the design or aesthetics of your landing page will help.
Three Bad Landing Page Copy Strategies
So what are these three horribly horrible approaches to creating landing page copy?
The standard call to action has become far too recognizable for the Internet savvy masses who know a hard sell when they see one. They know when they click “Sign Up Here” that they are likely going to receive spam. They know that when they click “Buy Now” they are going to have to spend money. And while these will still work for products and services that customers are actively looking to purchase or sign up for, it becomes a harder sell to pull off when you’re marketing niceties rather than necessities.
Once you have setup your blog and posted some content, then you should focus on getting people to read your blog. Remember you’re not reinventing the wheel here. Use these proven methods of sending traffic to your blog