Someone recently asked me what a great landing page consisted of. Before I began to rattle through my list of essential checkpoints, they modified the question and said, “Answer in two words.” I thought for a split second and then responded, “Content and Images.” Okay, that was actually three, but that’s not the point.
Still, my point remains. In order to have a really successful landing page, you really only need two things (aside from the obvious i.e. call to action, hosting site, URL, the ability to exist, etc.). When it really comes down to it, content is going to drive the traffic and then the sales and images are going to keep the viewer invested in the landing page. Done deal, right?
Doing Content Right on Landing Pages
Not so fast. It should be obvious by now that you can’t just slap up any old content up on a landing page and expect it to work. The content has to be done correctly. This means a few things: