We’ve written a few tips for email marketing content before, but today we’d like to stay away from the standard content and go for something that might make you stand out a bit from the other marketing spam…er…emails people get. Yes, you should still follow everything else we said about creating urgency with your subject line, creating a concise email that sticks to a limited topic and providing social widgets in the signature to open up more avenues for connection.
But what we didn’t mention is that there are any number of other things that you can be doing to set your emails apart from your competitor’s. By building a unique identity through your emails, you’ll create more opportunities for engagement. This opens up your click-thru rate while boosting your consumer confidence, two things that we shouldn’t have to say, but we will, leads directly to more sales.
Three Great Ways to Add Identity to Your Email Marketing Campaigns