The Art of the Giveaway to Build a Targeted Email List
fact they’ve put it in their shopping cart and left it there, have emailed me about it, whatever.The point is, I know these people want the premium software and for whatever reason (money, time, forgetfulness) they don’t have it. So, I send them an email and I say that I’m giving the premium software away. All they have to do is enter the contest. How? Simple, click this button.
Getting the List to Build Itself
So, they click the button and I have an autoresponder that says something along the lines of, “Congratulations! You have entered the contest 1 time. You can enter a total of 3 more times in the next 8:00:00 hours (of course this is counting down at this point) simply by
getting a friend to enter. Click here (here you have social widgets, email forwarders, etc.) to share with your friends and when they enter, you get a second entry!”
Of course, they want another entry because that increases their odds at winning the premium software, something that they want. So, they share it on Facebook, they email it to someone they were talking to about the software, whatever. The point is that they share the giveaway and when they do, the next person only has to (no, not click the button) enter their email address to be entered in the contest!
Then, that person gets the email saying how they’ve entered once and if they want to enter again, etc. etc. You get the picture here, the list is building itself. It’s an automated viral listbuilder and all it’s costing you is a few free giveaways. The timer is creating a sense of urgency so the sharing will happen quickly.
In a short time, you’ll not only be able to gauge the interest in your premium software, but you’ll also build up a list of people who are interested in your products. I don’t have to tell you what that’s worth, but certainly more than some free software giveaways. Using this system, you can build a targeted email list for virtually nothing and not really have to do much work.